Movie releases and streaming
At DIRECTV, I built and led a team of designers who designed streaming content and promotions for new movie releases. We also concepted and designed treatments to showcase events like the Oscars, winter holidays, Heroic Summer (super hero movies released during the summer), Entertainment 101 (movies releases that coincided with back to school), and magical worlds (Harry Potter) – along with seasonal promotions during spring and summer.
We also created hundreds of heros promoting new movie launches from existing key art, for streaming and TV pay-per-view. I got to work on some of my favorite new movies at the time–Star Wars, anything from Marvel, and Creed–which was a blast.
Creative team
Creative lead: Liz Rohdewald
Copy lead: Lauren Jackson, Greg Donelan
Design: Katrina Cheban, Abigail Lane, Ken Bae, Andres Fernandez, Alex Garkusha, Terry Rorie, Ed Kosowski, Falon Wriede, Gaston Moraga, Patric Mersman, Eric Simon
