Holiday campaigns and photoshoots
Every year starting late October, AT&T runs their Black Friday, Cyber Monday, and holiday campaigns–showcasing products that bring the gift of connection and make memorable moments with family and friends.
I guided creative from photoshoot to execution. I collaborated with marketing and brand to develop a list of products and scenes to shoot, provided templates for scene layouts, and helped cast models. I selected final images from the shoot, oversaw the retouching, and oversaw the application of the holiday theme and AT&T’s branding across all digital properties.
Color palette
Holiday elements
The holiday background consisted of sparkle on AT&T Blue or Cobalt brand colors. One key holiday word could be incorporated onto the background per product placement. AT&T blue holiday gift boxes were shot to incorporate into the creative and reinforce brand color.
I oversaw the integration of these holiday elements together, across all digital channels.
Gifts of Galaxy
We also partnered with Samsung on a “Gifts of Galaxy” campaign which featured offers on Samsung devices during our holiday campaign. We shot Samsung TVs, phones, tablets and ear buds–and featured them throughout the the site with our holiday branding.
Campaign
Gifts of Galaxy
Additional holiday campaigns
In addition to providing photoshoot requirements, I chose the photo selects, oversaw retouching with an external agency, and oversaw the integration of the holiday theme and AT&T’s branding across all digital properties. I also oversaw development of the holiday animation.
Additional photoshoots
These photos were used for multi-channel campaigns across retail, digital, social, and OOH. I worked on model casting, site location, the shot list, and helped choose the photographer.
Creative team
Design lead: Liz Rohdewald
Copy lead: Lauren Jackson
Design: Francis Calma, Ken Bae, Kittie Suengkasem, Michael Kenna, Oli Miletic, Elena Avkhimovich, Billy Kersnowski, Ami Chan, Emily Lee
Writing: PJ Levine, Lyndsey Reid, Vicki Grayland
