Samsung launches | AT&T
I’ve overseen design of Samsung device launches on AT&T's digital channels for the past 6 years–on the consumer website and mobile app. I’ve led the Samsung Galaxy S Series and Z Flip and Z Fold smartphones launches, along with the Galaxy Watch and Tabs.
The launches involve overseeing a team of designers, collaborating closely with the writers, and coordinating with cross functional teams including marketing strategy, video, design standards, brand, social, and software implementation–to ensure we provide an integrated and compelling user experience across all channels, timelines are met, and creative receives Samsung approval.
Each launch involves redesigning and updating around 20 landing pages on ATT.com, PLP and PDP placements for the new products, and 20+ placements for the mobile app. Many ATT.com pages are segmented and require different experiences for different customers.
Performance metrics
Sales highlights from the Samsung Galaxy S24 Series launch:
116K
orders submitted, first 8 weeks after launch
66%
consumer wireless sales traffic increase, year over year
20%
of all submitted orders on ATT.com, first week after launch
Samsung Z Flip and Z Fold launches
Video
The launches sometime involve integrating video onto our pages to really showcase the new phones and enhance the user experience. I work closely with our video artists and marketing to determine how and where they're placed.
Creative team
Creative lead: Liz Rohdewald
Copy lead: Lauren Jackson
Design: Olivera Miletic, Ken Bae, Tee Adams, Joel Easley, Jessica Straw
Video: Ken Bae
Writing: Lyndsey Reid, Justin Baer, PJ Levine, Skip Jackson, Tamar Levin
